Mobile Web Africa – continued

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Mobile Web Africa

A few days ago I did a presentation at the Mobile Web Africa conference in Johannesburg.
There seemed to be about 150 delegates and certainly a very strong interest in and a lot of excitement at the prospect of the growth of the mobile web in Africa – the delegates seemed to be a mixture of entrepreneurs, [...]

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Mobile Marketing in South Africa – high level overview

In June 2009 Arthur Goldstuck (World Wide Worx) in an update to an earlier report, noted that there were approximately 37 million human cellphone users in South Africa – representing a population penetration of 77 per cent.
South Africa continues to be a mobile marketing pioneer: consistently in the top six markets (by volume of mobile [...]

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Vodacom Mobile Advertising (MAD) challenge wrapped up

Educating and motivating brands and advertising agencies for the adoption of new media and specifically mobile has for the last two years been a particular priority for me.
I try to contribute to industry education both via my involvement with the MMA as well as in my capacity as head of Vodacom’s mobile media unit and [...]

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The impact of smartphones on the development of mobile media

The smartphone is rapidly accelerating the convergence of computing and telephony and taking the phone as a converged music player, gaming device, camera, GPS navigator, web browser and wallet to another level.
It is also beginning to disrupt some cosy legacy marketing value chains, for example, in the traditional retail space savvy smartphone owners are increasingly [...]

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MoMo comes to South Africa

It was my pleasure this past Monday evening (25 April) to attend the first “Mobile Monday” get-together to be held in South Africa and judging by the turnout (est. 80 pax) at the Primi Forum at Melrose Arch Johannesburg, this was the first of many to come (access the global site here – RSA presence [...]

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The RSA mobile media landscape in 2009 – a forecast

{This post was also published at bizcommunity.com on 15 January 2009}
With the large developed economies likely to remain in deep recession during 2009 and with a significant slow down in South African economic growth it seems likely that overall ad spend growth in South Africa will be nowhere near the usual double digit media inflation [...]

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The GRID wins international award

It’s been about a month since my last post as I’ve been on holiday on South Africa’s south coast and I decided to take a holiday from everything, including my blog!
But I’m back and with a lot on my mind, so look out!
A few days into my vacation late last year (15 December 2008) came [...]

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Some mobile media news involving me

In their latest edition (Nov/Dec 2008) Marketing Mix magazine has an interview with me (page 6 if you have a copy) covering thoughts on the mobile advertising landscape in South Africa.
They did a good job with the piece although I think the title “South Africa’s leading mobile marketing thinker” may be a little too flattering [...]

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More on the mobile web opportunity for publishers

Following my last post, which was also headlined at www.bizcommunity.com, I have had some interesting direct and indirect reactions.
That is great because it was my intention to stimulate some debate and discussion around the potential for the mobile web.
I was struck though by how many commentators seemed to be stuck on my actual estimate of [...]

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