Although It feels like I have been working in the mobile marketing space forever it is only four years ago (July 2006, in fact) that I started thinking about the potential for mobile as a medium in my role as the head of a product strategy team at Vodacom; it only took a few months [...]
Archive for category Mobile Media
Below is a unedited copy of a World Wide Worx press release which has already been quite widely covered in the online marketing and digital media press.
It provides a useful framework for the definition of “the mobile internet” and will hopefully assist in clarifying the mobile internet as a concept in future as there is [...]
Mobile Web Africa
Oct 18
A few days ago I did a presentation at the Mobile Web Africa conference in Johannesburg.
There seemed to be about 150 delegates and certainly a very strong interest in and a lot of excitement at the prospect of the growth of the mobile web in Africa – the delegates seemed to be a mixture of entrepreneurs, [...]
In June 2009 Arthur Goldstuck (World Wide Worx) in an update to an earlier report, noted that there were approximately 37 million human cellphone users in South Africa – representing a population penetration of 77 per cent.
South Africa continues to be a mobile marketing pioneer: consistently in the top six markets (by volume of mobile [...]
The smartphone is rapidly accelerating the convergence of computing and telephony and taking the phone as a converged music player, gaming device, camera, GPS navigator, web browser and wallet to another level.
It is also beginning to disrupt some cosy legacy marketing value chains, for example, in the traditional retail space savvy smartphone owners are increasingly [...]
MoMo comes to South Africa
Apr 25
It was my pleasure this past Monday evening (25 April) to attend the first “Mobile Monday” get-together to be held in South Africa and judging by the turnout (est. 80 pax) at the Primi Forum at Melrose Arch Johannesburg, this was the first of many to come (access the global site here – RSA presence [...]
{This post was also published at bizcommunity.com on 15 January 2009}
With the large developed economies likely to remain in deep recession during 2009 and with a significant slow down in South African economic growth it seems likely that overall ad spend growth in South Africa will be nowhere near the usual double digit media inflation [...]
It’s been about a month since my last post as I’ve been on holiday on South Africa’s south coast and I decided to take a holiday from everything, including my blog!
But I’m back and with a lot on my mind, so look out!
A few days into my vacation late last year (15 December 2008) came [...]
In their latest edition (Nov/Dec 2008) Marketing Mix magazine has an interview with me (page 6 if you have a copy) covering thoughts on the mobile advertising landscape in South Africa.
They did a good job with the piece although I think the title “South Africa’s leading mobile marketing thinker” may be a little too flattering [...]