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Archive for category Mobile Media
I had the opportunity to speak at the “Bookmarks” breakfast workshop (at the invitation of the South African Online Publishers Association (OPA)) last week both in Cape Town and Johannesburg. Both events were well attended by both the existing online publisher community (both the large and the smaller players) as well as some specialist digital [...]
On Thursday evening the South African Direct Marketing Association (DMA) held their annual Assegai Awards dinner at Gallagher Estate in Johannesburg, South Africa. This is the direct marketing industry’s premier awards event and was a black tie gala dinner attended by what looked like almost the entire industry (looked like almost 1000 pax). Of course [...]
6 November 2008 15h00….In news hot off the press…. The MMA (Mobile Marketing Association) will officially announce the formation of a South African council on Monday 10 November 2008. I will however make the first public announcement at an open briefing tomorrow afternoon at 15h00 (7 November) as part of the Mobile Solutions Showcase event [...]
The emergence of the mobile phone as the seventh mass medium is hardly a surprise. It has been anticipated for at least the last decade but the use of cellphones for activities other than the making of calls and sending of text messages only really reached a tipping point in 2006 and today has already [...]
Brand managers are taking mobile a lot more seriously than they were in 2007, and repeat business indicates they are getting a solid ROI. The emergence of the mobile phone as the seventh mass medium is hardly a surprise. It has been anticipated for at least the last decade but the use of cellphones for [...]