In their latest edition (Nov/Dec 2008) Marketing Mix magazine has an interview with me (page 6 if you have a copy) covering thoughts on the mobile advertising landscape in South Africa.

They did a good job with the piece although I think the title “South Africa’s leading mobile marketing thinker” may be a little too flattering – thanks anyway Marketing Mix

Download it here if you’d like to read it now.

And in other news just announced and following a post from a few weeks ago, the establishment of the local council of the Mobile Marketing Association (MMA) is progressing very well and certainly beyond my expectation.

Having acted as interim chairman and having led the initial set up of the local council, the US based MMA has just completed the election process for the first co-chairs of the local council and I am pleased to have been elected and confirmed as one of the two Chairmen of the MMA in South Africa (the MMA operates a dual Chairperson structure in all their local councils).

The other co-chair is Ahmed Kajee from the Cape Town based Cellsmart.

I am looking forward to continuing to contribute to the development of mobile as a medium through 2009.