On Thursday evening the South African Direct Marketing Association (DMA) held their annual Assegai Awards dinner at Gallagher Estate in Johannesburg, South Africa.
This is the direct marketing industry’s premier awards event and was a black tie gala dinner attended by what looked like almost the entire industry (looked like almost 1000 pax).
Of course it is [...]
Posts Tagged direct marketing
The emergence of the mobile phone as the seventh mass medium is hardly a surprise.
It has been anticipated for at least the last decade but the use of cellphones for activities other than the making of calls and sending of text messages only really reached a tipping point in 2006 and today has already established [...]
Brand managers are taking mobile a lot more seriously than they were in 2007, and repeat business indicates they are getting a solid ROI.
The emergence of the mobile phone as the seventh mass medium is hardly a surprise.
It has been anticipated for at least the last decade but the use of cellphones for activities other [...]