Posts Tagged MMA

The Mobile Internet Pinned Down

Below is a unedited copy of a World Wide Worx press release which has already been quite widely covered in the online marketing and digital media press.
It provides a useful framework for the definition of “the mobile internet” and will hopefully assist in clarifying the mobile internet as a concept in future as there is [...]

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Mobile Web Africa

A few days ago I did a presentation at the Mobile Web Africa conference in Johannesburg.
There seemed to be about 150 delegates and certainly a very strong interest in and a lot of excitement at the prospect of the growth of the mobile web in Africa – the delegates seemed to be a mixture of entrepreneurs, [...]

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Mobile Marketing in South Africa – high level overview

In June 2009 Arthur Goldstuck (World Wide Worx) in an update to an earlier report, noted that there were approximately 37 million human cellphone users in South Africa – representing a population penetration of 77 per cent.
South Africa continues to be a mobile marketing pioneer: consistently in the top six markets (by volume of mobile [...]

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Some mobile media news involving me

In their latest edition (Nov/Dec 2008) Marketing Mix magazine has an interview with me (page 6 if you have a copy) covering thoughts on the mobile advertising landscape in South Africa.
They did a good job with the piece although I think the title “South Africa’s leading mobile marketing thinker” may be a little too flattering [...]

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