Below is a unedited copy of a World Wide Worx press release which has already been quite widely covered in the online marketing and digital media press.
It provides a useful framework for the definition of “the mobile internet” and will hopefully assist in clarifying the mobile internet as a concept in future as there is [...]
Posts Tagged MMA
Mobile Web Africa
Oct 18
A few days ago I did a presentation at the Mobile Web Africa conference in Johannesburg.
There seemed to be about 150 delegates and certainly a very strong interest in and a lot of excitement at the prospect of the growth of the mobile web in Africa – the delegates seemed to be a mixture of entrepreneurs, [...]
In June 2009 Arthur Goldstuck (World Wide Worx) in an update to an earlier report, noted that there were approximately 37 million human cellphone users in South Africa – representing a population penetration of 77 per cent.
South Africa continues to be a mobile marketing pioneer: consistently in the top six markets (by volume of mobile [...]
In their latest edition (Nov/Dec 2008) Marketing Mix magazine has an interview with me (page 6 if you have a copy) covering thoughts on the mobile advertising landscape in South Africa.
They did a good job with the piece although I think the title “South Africa’s leading mobile marketing thinker” may be a little too flattering [...]