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Posts Tagged mobile advertising
Mobile Web Africa
Oct 18
A few days ago I did a presentation at the Mobile Web Africa conference in Johannesburg. There seemed to be about 150 delegates and certainly a very strong interest in and a lot of excitement at the prospect of the growth of the mobile web in Africa – the delegates seemed to be a mixture of [...]
In June 2009 Arthur Goldstuck (World Wide Worx) in an update to an earlier report, noted that there were approximately 37 million human cellphone users in South Africa – representing a population penetration of 77 per cent. South Africa continues to be a mobile marketing pioneer: consistently in the top six markets (by volume of [...]
The smartphone is rapidly accelerating the convergence of computing and telephony and taking the phone as a converged music player, gaming device, camera, GPS navigator, web browser and wallet to another level. It is also beginning to disrupt some cosy legacy marketing value chains, for example, in the traditional retail space savvy smartphone owners are [...]
{This post was also published at bizcommunity.com on 15 January 2009} With the large developed economies likely to remain in deep recession during 2009 and with a significant slow down in South African economic growth it seems likely that overall ad spend growth in South Africa will be nowhere near the usual double digit media [...]
On Thursday evening the South African Direct Marketing Association (DMA) held their annual Assegai Awards dinner at Gallagher Estate in Johannesburg, South Africa. This is the direct marketing industry’s premier awards event and was a black tie gala dinner attended by what looked like almost the entire industry (looked like almost 1000 pax). Of course [...]
The emergence of the mobile phone as the seventh mass medium is hardly a surprise. It has been anticipated for at least the last decade but the use of cellphones for activities other than the making of calls and sending of text messages only really reached a tipping point in 2006 and today has already [...]
Brand managers are taking mobile a lot more seriously than they were in 2007, and repeat business indicates they are getting a solid ROI. The emergence of the mobile phone as the seventh mass medium is hardly a surprise. It has been anticipated for at least the last decade but the use of cellphones for [...]