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Posts Tagged mobile marketing
Mobile Web Africa
Oct 18
A few days ago I did a presentation at the Mobile Web Africa conference in Johannesburg. There seemed to be about 150 delegates and certainly a very strong interest in and a lot of excitement at the prospect of the growth of the mobile web in Africa – the delegates seemed to be a mixture of [...]
In June 2009 Arthur Goldstuck (World Wide Worx) in an update to an earlier report, noted that there were approximately 37 million human cellphone users in South Africa – representing a population penetration of 77 per cent. South Africa continues to be a mobile marketing pioneer: consistently in the top six markets (by volume of [...]
The smartphone is rapidly accelerating the convergence of computing and telephony and taking the phone as a converged music player, gaming device, camera, GPS navigator, web browser and wallet to another level. It is also beginning to disrupt some cosy legacy marketing value chains, for example, in the traditional retail space savvy smartphone owners are [...]
On Thursday evening the South African Direct Marketing Association (DMA) held their annual Assegai Awards dinner at Gallagher Estate in Johannesburg, South Africa. This is the direct marketing industry’s premier awards event and was a black tie gala dinner attended by what looked like almost the entire industry (looked like almost 1000 pax). Of course [...]