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Posts Tagged Mobile Media
Mobile Web Africa
Oct 18
In June 2009 Arthur Goldstuck (World Wide Worx) in an update to an earlier report, noted that there were approximately 37 million human cellphone users in South Africa – representing a population penetration of 77 per cent. South Africa continues to be a mobile marketing pioneer: consistently in the top six markets (by volume of [...]
The smartphone is rapidly accelerating the convergence of computing and telephony and taking the phone as a converged music player, gaming device, camera, GPS navigator, web browser and wallet to another level. It is also beginning to disrupt some cosy legacy marketing value chains, for example, in the traditional retail space savvy smartphone owners are [...]
MoMo comes to South Africa
Apr 25
It was my pleasure this past Monday evening (25 April) to attend the first “Mobile Monday” get-together to be held in South Africa and judging by the turnout (est. 80 pax) at the Primi Forum at Melrose Arch Johannesburg, this was the first of many to come (access the global site here – RSA presence [...]
In their latest edition (Nov/Dec 2008) Marketing Mix magazine has an interview with me (page 6 if you have a copy) covering thoughts on the mobile advertising landscape in South Africa. They did a good job with the piece although I think the title “South Africa’s leading mobile marketing thinker” may be a little too [...]
The emergence of the mobile phone as the seventh mass medium is hardly a surprise. It has been anticipated for at least the last decade but the use of cellphones for activities other than the making of calls and sending of text messages only really reached a tipping point in 2006 and today has already [...]