In June 2009 Arthur Goldstuck (World Wide Worx) in an update to an earlier report, noted that there were approximately 37 million human cellphone users in South Africa – representing a population penetration of 77 per cent.
South Africa continues to be a mobile marketing pioneer: consistently in the top six markets (by volume of mobile [...]
Posts Tagged new media
{This post was also published at bizcommunity.com on 15 January 2009}
With the large developed economies likely to remain in deep recession during 2009 and with a significant slow down in South African economic growth it seems likely that overall ad spend growth in South Africa will be nowhere near the usual double digit media inflation [...]