{This post was also published at bizcommunity.com on 15 January 2009}
With the large developed economies likely to remain in deep recession during 2009 and with a significant slow down in South African economic growth it seems likely that overall ad spend growth in South Africa will be nowhere near the usual double digit media inflation [...]
Posts Tagged ROI
Brand managers are taking mobile a lot more seriously than they were in 2007, and repeat business indicates they are getting a solid ROI.
The emergence of the mobile phone as the seventh mass medium is hardly a surprise.
It has been anticipated for at least the last decade but the use of cellphones for activities other [...]