{This post was also published at bizcommunity.com on 15 January 2009} With the large developed economies likely to remain in deep recession during 2009 and with a significant slow down in South African economic growth it seems likely that overall ad spend growth in South Africa will be nowhere near the usual double digit media [...]

Tags: digital interactivity, direct response, localised advertising, m-commerce, mobile advertising, mobile application, mobile commerce, mobile content, mobile utility, mobile web, mPesa, new media, online advertising, ROI, SMS, SWAP